Airbnb gives Musicians a Home
With the launch of Airbnb Concerts, local and mainstream artists can easily find venues for their concerts in over 25 cities
The music industry has always been a rough place for young artists to get into, specifically those who aren’t attached to a label. Even with the growing influences of sites like YouTube or Instagram, the reality of exposure as a musician is varying levels of pessimism. Over the summer of 2016, I was roommates with Ryan Waranauskas, the lead guitarist of Lizard Kingdom, a band from Northern California. Waranauskas is a jack-of-all-trades; from social media marketing during the day to rocking out at night, he can do it all. His passion for music is what makes his guitar playing for Lizard Kingdom ecstatic and enjoyable, but sadly he and the band have not received as much coverage as deserved.
The band went on tour towards the middle of September in 2016, piling into the tour van. However, no matter how much zeal they possessed to perform, there was one problem that proved difficult to maneuver; venues.
It’s understandable that unpredictable things happen in life, causing things to fall apart, but for a band to get that call saying that their venue canceled, is treacherous. A lot of the time, these places don’t give a real reason as to why a location falls through. From double-booking to electrical difficulties, local bands have had to face these issues, which not only wastes their time, but limits the number of performances and their publicity. Lizard Kingdom was only one of the countless bands that were subject to this.
Today though, there is a new stream of hope for local bands that are working to confront this problem. A company that works to provide easy rentals and boarding options, Airbnb has now dived into the music industry.
Airbnb Concerts is a platform that offers a variety of different locations for musicians and audiences. Whether it’s a small intimate setting to something as large as a cathedral, the business has begun to revolutionize the opportunities for live music. Originating with their launch of “music experiences” last year where people can sign up for small concerts during their travels, the company has gone even further to incorporate music into tourists’ lives. The idea of Airbnb concerts is that people from different parts of the country and the world come together in a small venue to listen to popular artist or local bands who can’t afford to go on tour. This opportunity could land hidden musicians the chance to perform for a wide array of audiences, and make connections that ultimately help their careers.
The most attractive aspect of this new development is that it gives audiences a window to make a personal connection with performers. Contrasting the idea of a spectacle in Madison Square Garden, Airbnb Concerts grants bands and musicians a place to perform to a small crowd with an immense love for the art. Not only does it make tourists’ and locals’ lives more entertaining, but it gives up-and-coming musicians the opportunity at the recognition that they strive for. No longer will the music industry be an unattainable dream for young musicians, but it will develop into an inclusive and lucrative career path that prompts artists to continue doing what they enjoy. Charging a 20% fee for each booking at an Airbnb venue, the company believes that it will be widely successful in developing its platform, as well as its support for regional talent. Music lovers will also be able to hear from prestigious performers that have teamed up with Airbnb Concerts in support of their mission.
With this new development coming out, bands like Lizard Kingdom no longer have to worry about unstable music venues in 25 cities around the world, including Los Angeles, San Francisco, and Tokyo. The connection between the musician and listener is something that has deteriorated with the rise in popularity for music festivals. However, thanks to Airbnb Concerts, live music can once again become a more personal experience.
Support Lizard Kingdom who will be releasing a new EP on March 14, 2018.