Cole Bennett, Boy Genius
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The hip-hop music video game is being taken by storm by a 22-year-old director and producer by the name of Cole Bennett, and his self-made empire, Lyrical Lemonade. Young as he is, he is talented far beyond his years. Boy genius Bennett has worked with, created for, and is a friend to all of your favorite rap artists—from Ski Mask the Slump God to Blueface, to Future and Kanye West, and to everybody else in between.
Bennett has also successfully built a multifaceted organization by the name of Lyrical Lemonade, which is an enterprise that he created at the age of 17. It has since grown exponentially from being merely just a blog to the evergrowing venture it is today. It stands most notably as a video production company, but also serves as a management firm, music festival, and even a clothing company with endless capabilities for what it can entail as it continues to grow.
Through his journey of creating himself and building this empire, he has been presented the opportunity to work with and create for numerous artists; many of which were his childhood favorites, but have now turned into business collaborations and some even lifelong friends. He has also put his skills to work for many artists who were and/or are on the rise, bringing the spotlight on these newfound talents by his incredible visual concepts.
Cole Bennett’s success can particularly and most easily be seen in his creative direction and production work. This in which has been behind many of prominent music videos that have been released in the past few years.
Here are some examples of his most notable work:
Juice WRLD- "Lucid Dreams"
YNW Melly ft. Kanye West- "Mixed Personalities"
Future & Juice WRLD- "No Issue"
Lil Pump- "Flex Like Ouu"
Lil Skies- "Creeping" ft. Rich The Kid
They say the road to the top is a long one, however, Cole Bennett is whipping at it full speed.
Keep your eyes peeled for more of his unparalleled visuals.
-Sierra Chapdelaine