DeVon True Is Mobilizing His Social Media Buzz To Reach New Heights
DeVon True is on a relentless quest to bring the value of the fan experience back to his listeners with the integrity of his music — and social media algorithms are working in his favor to help him spread his message.
Joining forces with his longtime friend and collaborator Que The Poet, DeVon True has managed to crack algorithms and transcend cultural boundaries off the strength of an electric singles release campaign — highlighted by the pairs trending “Odyssey,” record.
In his recent interview with HipHopSince1987, DeVon True explained the intergalactic intentions he and Que The Poet had for their breakout “Odyssey” single.
Nearing 400K streams on Spotify, “Odyssey” has exploded into a world of it’s own and drawn in a healthy community of social media content creators into the orbit who are driving the popularity of the track on video at a time.
With hundreds of dance videos and challenge videos accumulating each week on popular platforms such as TikTok and Instagram, DeVon True Que The Poet recently broke to an entirely new market due to Korean freestyle dancer Yool Wxnder’s viral choreographed routine to “Odyssey.”
With well over 150K hits on clip, DeVon True’s “Odyssey” has quickly become a hit on Yool’s profile, and is in good company there as the Korean dancer was recently co-signed by Dreamville rapper Bas.
Forming a creative cohort in their Hollywood home with producer KUJO, DeVon True locked in for the majority of the pandemic and emerged in 2021 equipped with a musical vault teeming with vibrant hits. In addition to “Odyssey,” DeVon True and Que The Poet have unleashed multiple noteworthy vibes including “Margarita” and “Adamsville,” which each have standout visuals, also.
Watch the full video for “Margarita” below.